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BEC高级商务英语文章精选：SWOT分析法与营销策略（利用SWOT分析法规范企业营销战略） SWOT analysis is a straightforward model that analyzes an organization’s strengths, weak...

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Legend：[‘ledʒənd] 常用语义：A story from the past that is believed by many people but cannot be proved to be true. （传奇） 商务语义：An explanatory...

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Perceived Quality：Consumer’s opinion of a product’s (or a brand’s) ability to fulfill his or her expectations.（品质认识） It ma...

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BEC高级商务英语文章精选：五个帮你达成目标和按照交付技巧（五个创业公司应当具有的姿态） Since high school (or earlier), many of us have struggled with meeting deadlines. Poor time man...

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Creative Buzz：（创造的激情） Buzz：A strong feeling or excitement, pleasure, or success. or a similar feeling from drinking alcohol or taking drugs....

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BEC高级商务英语文章精选：品质与数量的辩证看待（精工细作还是粗制滥造？） Quality over quantity – it’s a simple concept taught to us throughout our formative years ...

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Volume Divisions：A department which sell a great amount of merchandise quickly and effectively. （销量多的部门） 例句：Last year Hora decided to concen...

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Flare behaviour：An aggressive and over-reactive behaviour which caused by predatory or ruthless dominator. （过激行为） 例句： It can result in the s...

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BEC高级商务英语文章精选：市场营销之品牌认知度（提升品牌认知度的三大要素） Marketing strategists agree that brand awareness in any industry gives that company an edge. Brand aw...

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Learnt the ropes：to understand how to do a particular job or activity （理解如何完成某项工作、知悉某种门道） 例句：My great-uncle was running our own family petro...

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