BEC高级真题词汇解析:”Perceived Quality”

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Perceived Quality

Perceived Quality:Consumer’s opinion of a product’s (or a brand’s) ability to fulfill his or her expectations.(品质认识)

It may have little or nothing to do with the actual excellence of the product, and is based on the firm’s (or brand’s) current public image, consumer’s experience with the firm’s other products, and the influence of the opinion leaders, consumer’s peer group, and others.

例句:Because where I’d like to be further on down the line is in dealing with building up brand image for my company… you know, seeing what strategies can be put in place to increase the perceived quality of what you’ve got on offer… { 例句出处:《剑桥BEC高级真题集第五辑:P109》}


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