标签：词汇解析

以上视频为行销学大师菲利浦·科特勒对于“Brand Equity”这个商务术语给出的解释。 Brand Equity：The amount of worth in both tangible assets and intangible assets that a brand ad...

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以上为母语人士用图表形象说明“Halo effect”的视频演示，通过场景解析，帮助大家加深对于“Halo effect”的理解。如果听力水平有限，请往下拉，本人为该视频配备了的听译文本，供大家参考。 Halo effect：The halo effect is a form o...

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Go/put/place into administration：When a company is placed into administration, it usually means that your business isn’t able to manage its ...

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Perceived Quality：Consumer’s opinion of a product’s (or a brand’s) ability to fulfill his or her expectations.（品质认识） It ma...

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Volume Divisions：A department which sell a great amount of merchandise quickly and effectively. （销量多的部门） 例句：Last year Hora decided to concen...

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Flare behaviour：An aggressive and over-reactive behaviour which caused by predatory or ruthless dominator. （过激行为） 例句： It can result in the s...

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Earnest ritual：A type of behaviour regularly and invariably carried out by a group or organization with gravity and care. （按字面意思应表示庄严的典礼，不过在...

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Bottom line： The line in a financial statement that shows net income or loss. Bottom line refers to a company’s net earnings, net inco...

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Verbal dexterity：the ability to spin and effectively utilize words. （口才、口头表达能力） 例句：A lot of deals are made on impressions. Do not rush what ...

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Mission statement：A written declaration of an organization’s core purpose and focus that normally remains unchanged over time. （目标声明、使...

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