BEC词汇

以上视频为行销学大师菲利浦·科特勒对于“Brand Equity”这个商务术语给出的解释。 Brand Equity：The amount of worth in both tangible assets and intangible assets that a brand ad...

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以上为母语人士用图表形象说明“Halo effect”的视频演示，通过场景解析，帮助大家加深对于“Halo effect”的理解。如果听力水平有限，请往下拉，本人为该视频配备了的听译文本，供大家参考。 Halo effect：The halo effect is a form o...

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Go/put/place into administration：When a company is placed into administration, it usually means that your business isn’t able to manage its ...

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Keep sb on board：If you had a team of good workers who worked well together, like the crew of a ship, you would want to keep the team togeth...

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Get off the ground：to get something started. (Alludes to an airplane beginning a flight.)  if a plan or activity that you get it off the gro...

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Function：[‘fʌŋkʃn]  商务词汇搭配：function normally/correctly/properly 常用语义1：To work in the correct or intended way. （运行、运转、起作用） 常用语义2：If one...

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Take a bath：Take a bath is a slang term referring to the situation of an investor who has experienced a large loss from an investment or spe...

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Flanker brand：Extension of an existing brand to create another product or brand with increased market share. The new product may be a differ...

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Constitution： [ˌkɔnstɪ’tjuːʃən]  [ 用于体质含义时，常用搭配：（have）a strong/good/week constitution；用于宪法、章程含义时，常用搭配：To adopt/amend/draft/violate a c...

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Take a flier：To gamble on something risky or to invest in a highly speculative security or business opportunity. Taking a flier usually refe...

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