商务英语学习网站-BEC备考网商务英语词汇解析：“Brand Equity”
3owenlee 发布于 2017-12-14
以上视频为行销学大师菲利浦·科特勒对于“Brand Equity”这个商务术语给出的解释。 Brand Equity：The amount of worth in both tangible assets and intangible assets that a brand ad...
阅读(13466)评论(1)赞 (14)
BEC词汇
商务英语词汇解析：“Halo effect”
1owenlee 发布于 2017-12-13
以上为母语人士用图表形象说明“Halo effect”的视频演示，通过场景解析，帮助大家加深对于“Halo effect”的理解。如果听力水平有限，请往下拉，本人为该视频配备了的听译文本，供大家参考。 Halo effect：The halo effect is a form o...
阅读(27931)评论(2)赞 (8)
商务英语词汇解析：“Put into administration”
1owenlee 发布于 2017-12-07
Go/put/place into administration：When a company is placed into administration, it usually means that your business isn’t able to manage its ...
阅读(6270)评论(0)赞 (7)
BEC高级真题短语解析：“keep sb on board”
2owenlee 发布于 2017-08-12
Keep sb on board：If you had a team of good workers who worked well together, like the crew of a ship, you would want to keep the team togeth...
阅读(15114)评论(0)赞 (14)
BEC高级真题短语解析：“Get off the ground”
1owenlee 发布于 2017-03-24
Get off the ground：to get something started. (Alludes to an airplane beginning a flight.) if a plan or activity that you get it off the gro...
阅读(5553)评论(0)赞 (34)
商务英语中熟悉的陌生人：“Function”
1owenlee 发布于 2017-03-22
Function：[‘fʌŋkʃn] 商务词汇搭配：function normally/correctly/properly 常用语义1：To work in the correct or intended way. （运行、运转、起作用） 常用语义2：If one...
阅读(5330)评论(0)赞 (35)
商务英语俚语解析：“Take a bath”
1owenlee 发布于 2017-03-22
Take a bath：Take a bath is a slang term referring to the situation of an investor who has experienced a large loss from an investment or spe...
阅读(6721)评论(0)赞 (13)
商务英语短语解析：“Flanker brand”
2owenlee 发布于 2017-03-21
Flanker brand：Extension of an existing brand to create another product or brand with increased market share. The new product may be a differ...
阅读(7705)评论(0)赞 (4)
商务英语中熟悉的陌生人：“Constitution”
1owenlee 发布于 2017-03-20
Constitution： [ˌkɔnstɪ’tjuːʃən] [ 用于体质含义时，常用搭配：（have）a strong/good/week constitution；用于宪法、章程含义时，常用搭配：To adopt/amend/draft/violate a c...
阅读(4617)评论(0)赞 (9)
商务英语俚语解析：“Take a flier”
1owenlee 发布于 2017-03-20
Take a flier：To gamble on something risky or to invest in a highly speculative security or business opportunity. Taking a flier usually refe...
阅读(4202)评论(0)赞 (9)