商务英语词汇解析:“Brand Equity”
3owenlee 发布于 2017-12-14
以上视频为行销学大师菲利浦·科特勒对于“Brand Equity”这个商务术语给出的解释。 Brand Equity:The amount of worth in both tangible assets and intangible assets that a brand ad...
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owenlee 发布于 2017-12-14
以上视频为行销学大师菲利浦·科特勒对于“Brand Equity”这个商务术语给出的解释。 Brand Equity:The amount of worth in both tangible assets and intangible assets that a brand ad...
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owenlee 发布于 2017-12-13
以上为母语人士用图表形象说明“Halo effect”的视频演示,通过场景解析,帮助大家加深对于“Halo effect”的理解。如果听力水平有限,请往下拉,本人为该视频配备了的听译文本,供大家参考。 Halo effect:The halo effect is a form o...
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owenlee 发布于 2017-08-12
Keep sb on board:If you had a team of good workers who worked well together, like the crew of a ship, you would want to keep the team togeth...
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owenlee 发布于 2017-03-24
Get off the ground:to get something started. (Alludes to an airplane beginning a flight.) if a plan or activity that you get it off the gro...
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owenlee 发布于 2017-03-22
Function:[‘fʌŋkʃn] 商务词汇搭配:function normally/correctly/properly 常用语义1:To work in the correct or intended way. (运行、运转、起作用) 常用语义2:If one...
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owenlee 发布于 2017-03-22
Take a bath:Take a bath is a slang term referring to the situation of an investor who has experienced a large loss from an investment or spe...
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owenlee 发布于 2017-03-21
Flanker brand:Extension of an existing brand to create another product or brand with increased market share. The new product may be a differ...
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owenlee 发布于 2017-03-20
Constitution: [ˌkɔnstɪ’tjuːʃən] [ 用于体质含义时,常用搭配:(have)a strong/good/week constitution;用于宪法、章程含义时,常用搭配:To adopt/amend/draft/violate a c...
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owenlee 发布于 2017-03-20
Take a flier:To gamble on something risky or to invest in a highly speculative security or business opportunity. Taking a flier usually refe...
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owenlee 发布于 2017-03-19
Exploit:[ɪk’splɔɪt] (注:该词用作名词且以复数形式存在时,意指:英勇行为或冒险行动) 常用语义1:To develop and use minerals, forests, oil etc for business or industry. (...
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