商务英语学习网站-BEC备考网商务英语词汇解析：“Brand Equity”
3owenlee 发布于 2017-12-14
以上视频为行销学大师菲利浦·科特勒对于“Brand Equity”这个商务术语给出的解释。 Brand Equity：The amount of worth in both tangible assets and intangible assets that a brand ad...
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BEC学习笔记
商务英语词汇解析：“Halo effect”
1owenlee 发布于 2017-12-13
以上为母语人士用图表形象说明“Halo effect”的视频演示，通过场景解析，帮助大家加深对于“Halo effect”的理解。如果听力水平有限，请往下拉，本人为该视频配备了的听译文本，供大家参考。 Halo effect：The halo effect is a form o...
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BEC高级真题短语解析：“keep sb on board”
2owenlee 发布于 2017-08-12
Keep sb on board：If you had a team of good workers who worked well together, like the crew of a ship, you would want to keep the team togeth...
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BEC高级真题短语解析：“Get off the ground”
1owenlee 发布于 2017-03-24
Get off the ground：to get something started. (Alludes to an airplane beginning a flight.) if a plan or activity that you get it off the gro...
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商务英语中熟悉的陌生人：“Function”
1owenlee 发布于 2017-03-22
Function：[‘fʌŋkʃn] 商务词汇搭配：function normally/correctly/properly 常用语义1：To work in the correct or intended way. （运行、运转、起作用） 常用语义2：If one...
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商务英语俚语解析：“Take a bath”
1owenlee 发布于 2017-03-22
Take a bath：Take a bath is a slang term referring to the situation of an investor who has experienced a large loss from an investment or spe...
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商务英语短语解析：“Flanker brand”
2owenlee 发布于 2017-03-21
Flanker brand：Extension of an existing brand to create another product or brand with increased market share. The new product may be a differ...
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商务英语中熟悉的陌生人：“Constitution”
1owenlee 发布于 2017-03-20
Constitution： [ˌkɔnstɪ’tjuːʃən] [ 用于体质含义时，常用搭配：（have）a strong/good/week constitution；用于宪法、章程含义时，常用搭配：To adopt/amend/draft/violate a c...
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商务英语俚语解析：“Take a flier”
1owenlee 发布于 2017-03-20
Take a flier：To gamble on something risky or to invest in a highly speculative security or business opportunity. Taking a flier usually refe...
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商务英语中熟悉的陌生人：“Exploit”
1owenlee 发布于 2017-03-19
Exploit：[ɪk’splɔɪt] （注：该词用作名词且以复数形式存在时，意指：英勇行为或冒险行动） 常用语义1：To develop and use minerals, forests, oil etc for business or industry. （...
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