BEC高级真题短语解析：“Customer equity”

Customer equity：it is defined as the total of the discounted life-time value of all the firm’s customers. （企业未划入资产的顾客价值）

例句：Customer equity is an approach used by marketing professionals to quantitatively assess the key factors that drive customers’ buying behavior.Value,brand and retention equity combine to form the total value of a company’s customers。

翻译：客户资产是专业营销人员用来量化评估驱动客户产生购买行为的一种途径。价值资产、品牌资产以及维系资产三者加起来构成企业所有客户的总体价值。

未经允许不得转载：商务英语学习网站-BEC备考网 » BEC高级真题短语解析：“Customer equity”