商务英语词汇解析:“Brand Equity”
3owenlee 发布于 2017-12-14
以上视频为行销学大师菲利浦·科特勒对于“Brand Equity”这个商务术语给出的解释。 Brand Equity:The amount of worth in both tangible assets and intangible assets that a brand ad...
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owenlee 发布于 2017-12-14
以上视频为行销学大师菲利浦·科特勒对于“Brand Equity”这个商务术语给出的解释。 Brand Equity:The amount of worth in both tangible assets and intangible assets that a brand ad...
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owenlee 发布于 2017-12-13
以上为母语人士用图表形象说明“Halo effect”的视频演示,通过场景解析,帮助大家加深对于“Halo effect”的理解。如果听力水平有限,请往下拉,本人为该视频配备了的听译文本,供大家参考。 Halo effect:The halo effect is a form o...
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owenlee 发布于 2017-12-07
Go/put/place into administration:When a company is placed into administration, it usually means that your business isn’t able to manage its ...
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owenlee 发布于 2016-10-29
Perceived Quality:Consumer’s opinion of a product’s (or a brand’s) ability to fulfill his or her expectations.(品质认识) It ma...
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owenlee 发布于 2016-10-18
Volume Divisions:A department which sell a great amount of merchandise quickly and effectively. (销量多的部门) 例句:Last year Hora decided to concen...
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owenlee 发布于 2016-10-18
Flare behaviour:An aggressive and over-reactive behaviour which caused by predatory or ruthless dominator. (过激行为) 例句: It can result in the s...
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owenlee 发布于 2016-10-10
Earnest ritual:A type of behaviour regularly and invariably carried out by a group or organization with gravity and care. (按字面意思应表示庄严的典礼,不过在...
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owenlee 发布于 2016-10-10
Bottom line: The line in a financial statement that shows net income or loss. Bottom line refers to a company’s net earnings, net inco...
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owenlee 发布于 2016-10-09
Verbal dexterity:the ability to spin and effectively utilize words. (口才、口头表达能力) 例句:A lot of deals are made on impressions. Do not rush what ...
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owenlee 发布于 2016-10-07
Mission statement:A written declaration of an organization’s core purpose and focus that normally remains unchanged over time. (目标声明、使...
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